BRANDON HERMAN, DIRECT FROM BRANDONHERMANLAND
13-Jul-08 by Weston Bingham

Here’s a life plan: Travel the world, get naked with your hot friends, set up photo shoots with them, have the time of your life, document it all. Lather, rinse, repeat. In between making a name for yourself as one of the most respected photographers of your genre and generation, fuck around and shoot some videos. No reason. And before you start to get pinned down as just a great photographer, produce some brilliant sculptures. And hell, take up painting. Keep them guessing, keep moving, and live life in a fantasyland of your own making. Such is the enviable life of Brandon Herman. Or so it seems - which is partly the point.
Weston Bingham: Your bio simply says where and when you were born. Care to elaborate?
Brandon Herman: Sure. I was born in a suburb of San Francisco.I have a brother and sister whom I adore. I hate people who wear their pajamas in public. I hate cats. I hate candy corn. I love burgers. I hate being bored. I love having sex. I hate Broadway musicals. I hate Starbucks. I’m lactose intolerant. I wear boxer shorts to bed but boxer briefs in the daytime. I think sirens are really annoying. I’m a pisces, but I don’t really believe in astrology. I think Kimora Lee Simmons is the biggest piece of shit to ever walk the Earth. I’d rather drink tequila than beer. Actually beer is annoying because I can’t get drunk off it. I love sleeping. I hate watching TV. I want a Porsche.
WB: You were just on the cover of Kaiserin, “a magazine for boys with problems”. What are your problems?
BH: I can’t sleep while spooning - I guess that points to intimacy issues. I drink to deal with social awkwardness. Wow, dumping your problems on a complete stranger can be so cathartic. I feel better already. Oh, I have a really bad memory. To be honest, I drink too much. I’m only attracted to people who seem like they could care less if I live or die. The moment someone shows interest in me, the magic is gone.
WB: Your website is brandonhermanland, your blog is brandonland. What goes on in Brandonhermanland?
BH: Brandonland refers to the idea of controlling one’s surroundings, creating a fabricated world for oneself. In Brandonland there is always a DJ handling the music, and you’re always doing something that makes other people go, “I wish I had thought of that.” Most people interact with a preexisting world, but I want to create one for myself and whoever else wants to join. It’s about making things interesting, making things fun. There are a lot of bizarre things about life and the world, and if you start to look for them and engage with them, then everyday becomes sort of like a game of figuring out how to live in a way that is continually new and exciting.

WB: A lot of of your peers are photographing themselves to a great degree through their subjects. You don’t necessarily seem to be. What attracts you to the people you shoot? How do you choose them?
BH: I cast people the way a director would, according to concepts that I have been working with long before they entered into the project. There’s no formula though. The notion that someone is right for the part is mere instinct. Or they’re hot.
WB: A lot of your work is very snapshotty, a lot looks more carefully planned. Do you value those approaches differently?
BH: All of the work is pretty elaborately fabricated. The snapshotty looking stuff sometimes more so. The difference is in the inspirational material. Every project starts with research - sometimes months worth. Once I have a concept I’m really into and start making work, I piece together whatever visual material I’ve found during my research period - be it film stills, porn, classical paintings, etc. - into the resulting work. A lot of the stuff I was making used to be heavily inspired by imagery that was taken from film, and I think that naturally gave it a more planned look.
More recently I have become increasingly interested in the internet and especially sites like YouTube and MySpace and the videos and photos people post of themselves. I’ll pick specific elements of their images that make them look snapshotty such as someone holding the camera at an awkward angle, or the flash being caught in a mirror behind, and I will use those deliberately, constructing images that are intentionally fabricated but because of the inspiration source may look more haphazard.
WB: Every photograph looks like a great time. Are you ever not having fun?
BH: Honestly I think I actually enjoy myself more than most people, but partly because I live my life in constant terror of being bored and will do whatever it takes to avoid it, like the plague! Even if that means saying really inappropriate things in front of my grandma, or breaking stuff, or doing impromptu personal scavenger hunts. The end justifies the means though, ya know? My assistants could tell you. I think they’re subjected to it the most.
WB: How do you get all of your friends to strip down, play around naked, and let you photograph it? Seriously?


BH: In the beginning they wouldn’t. When I was first taking pictures in college I had to beg people to be in them. By the time I was ready to graduate I pretty much had a waiting list, and people would also ask to come and watch shoots, so sometimes we would have like 20 people as an audience. It made it really fun - like we were doing a live show.
WB: What is it you look for in naked boys?
BH: I think that if I was able to communicate that clearly then I would be at the point where I wasn’t interested anymore, you know? Once I’ve figured something out I move on. Then the mystery is gone.
WB: What sort of cocks do you think are the most photogenic?
BH: Uncut definitely. Hands down. I think uncut cocks deserve to win some sort of competition
WB: What would the rules be for that competition? What would make a winner?
BH: [laughs] I don’t know, be uncut and you get a prize?
WB: What’s the story behind the title of your most recent show, “My Vacation With a Kidnapper”?
BH: When I was a little kid the thing that I was afraid of more than being eaten by a shark or crashing in a plane or anything else was being abducted out of my bedroom in the middle of the night by someone who came in through the window. Then when I was nine years old this girl named Polly Klaas was abducted in that exact way from a town not far from where I grew up, and I became obsessed with the story. I had never been in the habit of, or even interested in, reading the newspaper, but I read everything that was printed about Polly Klaas. She was eventually murdered before her abductor was caught. It was really sad.
Reflecting on it years later I realized that even though I would never wish harm on her or anyone else, I had gleaned a sort of pleasure from her story, a shot of adrenaline akin to the experience of watching a horror movie. The idea occurred to me of the possibility of something being simultaneously a fear and fantasy. I think this concept is really telling of the complicated nature of the way that the human psyche deals with its emotional reactions to the world, and that’s what the show is about.
WB: Do you have a larger agenda as an artist?
BH: I just kind of want to do crazy shit and have fun and make money from it and then die.
WB: How would you define the photography genre you are a part of?
BH: I don’t really consider myself to be a part of any genre necessarily. I usually get grouped with the likes of Larry Clark, Slava Mogutin, Marcelo Krasilcic, which is fine with me because they’re all friends of mine and I love what they do, but I never think about them when I’m making my own work. I also don’t really consider myself a photographer, per se. Most of what I’ve shown so far has been photography, but I think that will change. I spent most of last year working on a sculpture and right now I’m doing a large-scale painting.
WB: What’s the subject-matter of the painting?
BH: It’s three Laker girls dancing so that their skirts are flying up and they’re not wearing underwear.
WB: Speaking of sculptures, I love your cartoon cat head sculpture - what’s the story behind that?
BH: The cartoon cat head was part of the “Kidnapper” show. I’m really interested in the way that the memory sort of plucks things out of our daily lives, sometimes seemingly arbitrarily and decides that those will be the things that we keep and the rest it just forgets. The cat head is larger-than-life (six feet tall in person) so it’s a giant icon, the way that images can be in our minds sometimes, and it’s only the head because the rest didn’t make an impression for some reason. It also looks like a lot of cartoon cats but isn’t any specific cat, because the memory is unreliable and can get kind of fuzzy after a while, and even merge separate memories into one memory accidentally. I know it works because I have the cat’s face tattooed on my calf and every time I wear shorts someone will ask if its Felix or Heathcliff or whatever cat was the one they remember from their era. I also wonder what things might have become larger-than-life icons in Polly Klaas’ memory right before she died, or what the last cartoon she watched was.
WB: What cartoons do you watch?
BH: None. I hate TV.
WB: Are you working on any other sculptures?
BH: Yeah, I’m in the mock-up stage for a six and a half foot tall Teen Wolf. Like when high school kids turn into werewolves in movies. It’ll look like that. It’s gonna be sweet.
WB: Any interest in doing commercial work?
BH: Yeah, I do some commercial work. I like big photoshoots sometimes. It’s crazy how many people will be standing around doing nothing but for some reason HAVE to be there. And I like working with other people. It reminds me of when I was in art school and we had to do group projects - and I always had the best idea! [laughs]

WB: You said you’re obsessed with early Corey Haim. You and me both! Now that hard living has taken it’s toll how do you feel about him?
BH: I think the tragedy of how his life has turned out is sort of my favorite thing about him. I think for him to have aged gracefully would have undermined how amazing he was as a kid. But to destroy his looks, his career and his life seems like going out in a beautiful blaze of glorious anti-glory.
WB: How was Corey Feldman ever considered even close to as hot as Corey Haim?
BH: Was he? I thought it was sort of a package deal. Haim was always my fave though.
WB: Let’s talk about your video work. What are you doing in video that’s different from your photography?
BH: I’m basically just fucking around. Right now video for me is more about the experience than the product. With my photographic work I definitely have a conceptual concern that I want to share, but every medium takes a while to get used to and I’m not really there with video yet. There are too many choices and I don’t have the discipline to make many of them yet. So the videos are more a good time than anything else, and that’s why I’ve only ever exhibited one. I doubt that I will have a video in any of my shows anytime soon.That being said, I like for there to be other levels to the work outside of what sits in the gallery, and that’s the reason for the blog, for doing interviews, for crank calling people and hiring people to start rumors about me. Video would fit in that realm right now too I guess.
WB: What’s your best crank call?
BH: Oh no, I’m not saying anything self-incriminating!
WB: You’re 24 years old, so presumably your work is still evolving. What has it been evolving towards recently?
BH: I think my concepts and they way that I communicate them has become increasingly complex. A few years ago the work was more illustrative. Now I think I spend more energy deciding which details I want to leave out instead of trying to make sure that every point is clear and easy to understand. Part of that is gaining more confidence in my audience and understanding the work as actually being viewed rather than just created in a vacuum.
WB: What do you wish you were working on?
BH: A feature film that would be a filmic interpretation of the entirety of Trent Reznor’s musical work, with every song he’s ever written as a continuous score playing in chronological order throughout the movie.
Brandon Herman is represented by Envoy. All images and artwork ©Brandon Herman


Speaking of Eastern Bloc, I’ve seen you turn away legions of hot boys. What the hell?
So when we hang out at the door with you, I love watching all the straight boys walk by all sly to check the place out, and then circle back and come in… or am I imagining things?

W: You worked in the UK for a few years, but left because of the “British climate”. Do you mean the social climate?
W: What are you working on right now?

Weston: I understand the Tim Hamilton story starts in Iowa. How did that twist your early opinions about style?









R: It’s so great that you brought that up. I was meeting with Hali Feldman, the photo editor at Details last Friday, and she said the same thing. I’m very very conscious of who I photograph, and seek them out - internet stalk even. I kind of look at them as different facets of myself - personality traits I’d like to have, different subtle physical traits. Almost as if it’s self-portraiture through different people. I think five or ten years from now, I’ll be photographing the same people, just older. Gay culture has so many different facets now, that I photograph what closely relates to me. Bears or musclemen just don’t do it for me. However, I am really into gay skins at the moment.






Through his portraits, 
W: OK back to your work. Can you explain what you mean when you say your work is “revealing and subverting identity”?




Montreal-based 




W: When does art become pornography for you?
W: Tell us about the new wave burlesque troupe you founded.














